My research philosophy is to understand marketing and consumer behavior from brain processes via controlled behavioral experiments to the effects in the market. One of my research themes that caught quite some attention is NeuroPricing™: A line of research in which I use methods from neuroscience to measure perceived value directly from brain activity. For a full list of scientific publications, see my profile on
At HFU's Business School in Schwenningen, Germany, I am a Professor of Consumer Behavior. I love this work, where I have the privilege to teach so many fun topics like consumer analytics, consumer behavior, statistics, psychology, and more to an interested and international student crowd. Check out
Together with world class key accounting coach Gabriele Rehbock I hold regular sales and pricing workshops.
We have been translating new academic insights from marketing, neuroscience, and psychology into a science-driven approach for B2B sales experts. Contact me for details.
On a variety of conferences and corporate meetings I regularly hold keynotes or workshops in English or German. Topics range from marketing to psychology, such as...
The buying brain and the five senses
The psychology of digital platforms
Neuromarketing: How advertising works
NeuroPricing: How customers think about prices
The deciding physician: Recalibrate your pharma strategy!