Selected Papers

Müller KM (2021) The mind of the seller: How NeuroPricing™ revolutionized the sales and pricing strategy of an insurance company, I·VW-HSG Trendmonitor 2∙2021, 30-32

Poland E, Donner TH, Müller KM, Leopold DA, Wilke M (2019) Thalamus exhibits less sensory variability quenching than cortex. Scientific reports. May 20;9(1):7590

Baldo D, Parikh H, Piu Y, Müller KM (2015) Brain waves predict success of new fashion products: A practical application for the footwear retailing industry, Journal of Creating Value 1(1), 61-71.