Noteworthy...

• Professor of Consumer Behavior at HFU Business School since 2017

• Award-winning author (The Invisible Game - The Secrets and the Science of Winning Minds and Winning Deals):

  • Winner, Goody Business Book Awards 2023, Category Sales

  • Bronze Medalist, AXIOM Business Book Awards 2023, Category Sales

  • Finalist, The Business Book Awards London 2023

  • Finalist, Goody Business Book Awards 2023, Category Self-Help: Success

• Scientist and author of books, book chapters, scientific and applied journal articles

• Director of Pricing Research at Neurensics, Amsterdam, The Netherlands

• Member of the Scientific Advisory Board, LUXnet Consumer Behavior

• Keynote speaker

• Developed NeuroPricing™, a method to understand subconscious value perception using neuroscientific methodology

• Formerly founded and ran a startup for 8 years

• Formerly management consultant with the world's #1 pricing strategy consultancy

• PhD in Neural & Behavioral Sciences from the International Max-Planck Research School for dissertation research conducted at the NIH in Bethesda, MD

• Featured in ZDF, RTL, Businessweek, Forbes, FAZ, Sueddeutsche Zeitung, Der Spiegel, and many more