Latest News

I am confirmed to speak at Neuromarketing Conference 2021 on day 1 in German on "Neuropricing – Marketingerfolg durch das richtige Pricing boosten" and on day 2 in English with a workshop on
B2B-Neuropricing! See more and register here: https://neuromarketing-conference.de/

Von August bis Oktober erscheint meine Kolumne "Preismanagement" im Staatsanzeiger Baden-Württemberg

I have added a download section including speaker sheets, CV, and the latest paper I have published in #ivwtrendmonitor

I will discuss the neuroscience of physician decision making at PMRC Europe 2021!
Go ahead and register at http://pharmamarketresearchconference.com/

I have been confirmed to speak at the Virtual Effective Pricing & Revenue Management Forum on March 11th 2021. Stay tuned for updates and check out the agenda here: https://key-notion.com/virtual-effective-pricing-forum/

Im Januar erschien das Riesenwerk "Eventpsychologie" herausgegeben von Steffen Ronft mit Beiträgen von Annemarie Kühnst, Kerstin Lang und mir zum Preismanagement und der Preispsychologie bei Events.

Sonja and I will present results from her outstanding bachelor thesis at the German Conference of Experimental Psychologists. Cool stuff from social cognition. Stay tuned or register for the conference: https://cops.ifp.uni-ulm.de/teap2021/

My thesis student Sarah Danner wins another prize - best bachelor thesis at HFU as assessed by Aesculap! https://www.schwarzwaelder-bote.de/inhalt.furtwangen-nicht-allein-die-noten-zaehlen.07f50c72-adcc-4c5f-9b02-4cfef3ef162d.html

Sarah Danner wins award for best thesis in Germany on the topic of direct sales! https://www.youtube.com/watch?v=CRURD4X8sMA

Check out my LinkedIn article on the pricing psychology of VAT cuts: https://www.linkedin.com/pulse/discount-3-everything-politicians-should-learn-from-pricing-mueller