Latest News

News from my research, speaking, and other topics of interest

Confirmed to speak!

JUNE 8, 2021

I will discuss the neuroscience of physician decision making at PMRC Europe 2021!
Go ahead and register at http://pharmamarketresearchconference.com/

Image-empty-state_edited.png

Confirmed to speak!

FEBRUARY 03, 2021

I have been confirmed to speak at the Virtual Effective Pricing & Revenue Management Forum on March 11th 2021. Stay tuned for updates and check out the agenda here: https://key-notion.com/virtual-effective-pricing-forum/

Image-empty-state_edited.png

Buch Eventpsychologie erschienen

FEBRUARY 1, 2021

Im Januar erschien das Riesenwerk "Eventpsychologie" herausgegeben von Steffen Ronft mit Beiträgen von Annemarie Kühnst, Kerstin Lang und mir zum Preismanagement und der Preispsychologie bei Events.

Image-empty-state_edited.png

Sonja Lehmann and I will present the Banker Effect at TeaP 2021

DECEMBER 31, 2020

Sonja and I will present results from her outstanding bachelor thesis at the German Conference of Experimental Psychologists. Cool stuff from social cognition. Stay tuned or register for the conference: https://cops.ifp.uni-ulm.de/teap2021/

Image-empty-state_edited.png

Sarah Danner wins Aesculap Award for outstanding bachelor thesis!

DECEMBER 02, 2020

My thesis student Sarah Danner wins another prize - best bachelor thesis at HFU as assessed by Aesculap! https://www.schwarzwaelder-bote.de/inhalt.furtwangen-nicht-allein-die-noten-zaehlen.07f50c72-adcc-4c5f-9b02-4cfef3ef162d.html

Image-empty-state_edited.png

Sarah wins BDD Wissenschafts- award!

SEPTEMBER 29, 2020

Sarah Danner wins award for best thesis in Germany on the topic of direct sales! https://www.youtube.com/watch?v=CRURD4X8sMA

Image-empty-state_edited.png

Behavioral Economics of VAT slash

JUNE 14, 2020

Check out my LinkedIn article on the pricing psychology of VAT cuts: https://www.linkedin.com/pulse/discount-3-everything-politicians-should-learn-from-pricing-mueller

Image-empty-state_edited.png

Der Fehler liegt bei VW

JUNE 14, 2020

Die Heilbronner Stimme hat am 13. Juni 2020 ein Interview mit mir zum Thema Volkswagen Instagram Werbung publiziert: https://www.stimme.de/heilbronn/wirtschaft/2018/der-fehler-liegt-bei-vw;art140955,4362120

Image-empty-state_edited.png

Neues Buch zur Eventpsychologie angekündigt

MAY 14, 2020

Im Springer-Verlag erscheint später dieses Jahr ein großes neues Standardwerk zur Eventpsychologie. Unter anderem mit einem Beitrag von mir zur Preisgestaltung.

Image-empty-state_edited.png

BDD Wissenschafts- award

MAY 07, 2020

My student Sarah Danner has been nominated for the BDD Wissenschaftsaward for her outstanding thesis on direct sales! https://www.linkedin.com/posts/hfubusinessschool_hfu-businessschool-consumerbehavior-activity-6659011558070382592-pbtR

Image-empty-state_edited.png