Excited about

minds, markets, and behavior

 
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About me: I am Professor of Consumer Behavior at HFU Business School of Furtwangen University in the Black Forest.

Noteworthy...

  • Professor of Consumer Behavior at HFU Business School since 2017

  • Scientist and author of books, book chapters, scientific and applied journal articles

  • NeuroSmart Pricing™ coach

  • Director of Pricing Research at Neurensics, Amsterdam, The Netherlands

  • Member of the Scientific Advisory Board, LUXnet Consumer Behavior

  • Member of the Board, Data Science Hackathon, I-COM Global

  • Keynote speaker

  • Developed NeuroPricing™, a method to understand subconscious value perception using neuroscientific methodology

  • Formerly founded and ran a startup for 8 years

  • Formerly management consultant with the world's #1 pricing strategy consultancy

  • PhD in Neural & Behavioral Sciences from the International Max-Planck Research School for dissertation research conducted at the NIH in Bethesda, MD

  • Featured in ZDF, RTL, Businessweek, Forbes, FAZ, Sueddeutsche Zeitung, Der Spiegel, and many more

 

VIDEOS

What I Do

 

PUBLICATIONS

My publications revolve around marketing, sales, and pricing from the perspective of neuroscience and psychology. Next to books and industry contributions I actively publish peer-reviewed papers.

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THERE ARE MANY CLIENTS HAPPY WITH MY WORK - A SELECTION