

Excited about
minds, markets, and behavior

About me: I am Professor of Consumer Behavior at HFU Business School of Furtwangen University in the Black Forest.
Noteworthy...
-
Professor of Consumer Behavior at HFU Business School since 2017
-
Scientist and author of books, book chapters, scientific and applied journal articles
-
NeuroSmart Pricing™ coach
-
Director of Pricing Research at Neurensics, Amsterdam, The Netherlands
-
Member of the Scientific Advisory Board, LUXnet Consumer Behavior
-
Member of the Board, Data Science Hackathon, I-COM Global
-
Keynote speaker
-
Developed NeuroPricing™, a method to understand subconscious value perception using neuroscientific methodology
-
Formerly founded and ran a startup for 8 years
-
Formerly management consultant with the world's #1 pricing strategy consultancy
-
PhD in Neural & Behavioral Sciences from the International Max-Planck Research School for dissertation research conducted at the NIH in Bethesda, MD
-
Featured in ZDF, RTL, Businessweek, Forbes, FAZ, Sueddeutsche Zeitung, Der Spiegel, and many more

VIDEOS
THERE ARE MANY CLIENTS HAPPY WITH MY WORK - A SELECTION



















