Noteworthy...

• Professor of Consumer Behavior at HFU Business School since 2017

• Scientist and author of books, book chapters, scientific and applied journal articles

• NeuroSmart Pricing™ coach

• Director of Pricing Research at Neurensics, Amsterdam, The Netherlands

• Member of the Scientific Advisory Board, LUXnet Consumer Behavior

• Member of the Board, Data Science Hackathon, I-COM Global

• Keynote speaker

• Developed NeuroPricing™, a method to understand subconscious value perception using neuroscientific methodology

• Formerly founded and ran a startup for 8 years

• Formerly management consultant with the world's #1 pricing strategy consultancy

• PhD in Neural & Behavioral Sciences from the International Max-Planck Research School for dissertation research conducted at the NIH in Bethesda, MD

• Featured in ZDF, RTL, Businessweek, Forbes, FAZ, Sueddeutsche Zeitung, Der Spiegel, and many more